Software firms say ?strategize? to win the game
5.24.2006

Amidst the booming market for software product tools in the region and the continuously growing prospects that it has to offer, it is still best to ?strategize? before jumping into the bandwagon.

This was according to the top executives of five huge Philippine-based software development companies that have tried investing, yet gained little in their past business ventures, during a recent business forum.

The officials stressed the importance of having sufficient information about the business and the target market where to sell the product. ?

Jupiter Systems president Juan Chua said his company set up company in China three years ago with the hope of breaking into the market. Their venture, however, failed. But with the setback came lessons which served as guide for future ventures.

Chris Stolk, president of Stag Philippines said a company must know how to handle the ?gimme pigs" in the business. He said these [type of] clients are those who want all the services but will never pay for them.

?If they say something, document it. If they don?t sign the change order, then don?t do the work," he said. His advice: Learn when to turn down a client.

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(Parts lifted from BusinessWorld, May 16, 2006 issue)

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